After co-founding ST. JULES with Matt Knapp, one of our first projects was for a brand he’d previously led for 6 years: Dollar Shave Club.

We were brought on to develop a new brand platform, campaign, visual identity and audio logo that would recapture that fun while repositioning DSC for the future. "Welcome to the Club" is a real, tangible club with no bouncer, no velvet ropes, and the occasional furious ex-mustache storming in.

ST. JULES
Concept & Creative Direction: John Downing, Matt Knapp
Brand Designers: Thiago Couciero, Micael Andrade

DOLLAR SHAVE CLUB
Chief Executive Officer: Larry Bodner
Chief Marketing Officer: Carly Jansen
Marketing Director: Nikki Frisz
Creative Director: Elizabeth McKinney

PRODUCTION
Production Company: Somesuch
Director: Sam Hibbard
Managing Director: Chris Watling
Head of Production: Georgina Fillmore
Producer: Bobby Bray
Production Manager: Kristin Rathje
Director of Photography: Thimios Bakatakis
Production Service: Division Film
Post Production / VFX: Untold Studios
Colorist: Julien Alary
Editorial: The Quarry
Editor: Jonnie Scarlett
Edit Assistant: Henry Thackray
Producer: Jack O’Mullane
Music / Sound: Factory Studios