Google X: FKA Twigs Through Glass
Google X: FKA Twigs Through Glass
X, Google’s moonshot factory, challenged us to reposition Glass from unwearable wearable to cutting edge creative tool. We enlisted the help of FKA Twigs. The original composition included a sneak peek of an unreleased track, and was the first commercial project Twigs had ever agreed to.
The film quickly passed 3MM views, garnered front page press in key tech, music and fashion media, and was featured front and center when Fast Company named Google “the most important - and unconventional - brand marketer of the 2010s.”
"I am not exaggerating when I say Google Glass has never looked this cool before" — Pitchfork
"Watch FKA Twigs Make Google Glass Look Really, Really Cool in New Commercial" — Billboard
FKA twigs has done the near-impossible: She has managed to make Google Glass look cool" — MTV
"FKA Twigs Proves That Google Glass Could Maybe, Possibly, Be Cool After All" — BuzzFeed
"FKA twigs made using Google Glass look like stepping into the Matrix" — The Verge
"I am not exaggerating when I say Google Glass has never looked this cool before" — Pitchfork "Watch FKA Twigs Make Google Glass Look Really, Really Cool in New Commercial" — Billboard FKA twigs has done the near-impossible: She has managed to make Google Glass look cool" — MTV "FKA Twigs Proves That Google Glass Could Maybe, Possibly, Be Cool After All" — BuzzFeed "FKA twigs made using Google Glass look like stepping into the Matrix" — The Verge
Awards:
Silver / Film / Clio
Selected Press:
Fast Company / Pitchfork / Billboard / NME / Wired / MTV / Buzzfeed / The Creator's Project / Vogue / The Verge
Art Director: Matt Knapp