Palm NFT Studio was unique within web3. As an eco-friendly Ethereum sidechain, the Palm network provided us with a way to mint millions of NFTs, each with the same carbon footprint as an email. Creativity, sustainability and community were more than “brand values” — they were the reason the studio existed.

Our branding had generative art and design at its core. The palm frond logo, color palette and gradients all existed in hundreds of 2D and 3D variations, regenerating again and again while maintaining a consistent, cohesive brand.