DC: The Bat Cowl Collection
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Dc: The Bat Cowl Collection
The Bat Cowl Collection represents a first-of-its-kind fan experience: a large-scale generative 3D and AR art collection comprised of 12 thousand unique Batman masks, billions of possible combinations and unprecedented access to a multiyear, multiplatform Batman experience.
Each Bat Cowl’s design references over 80 years of Batman history, is wearable in AR, and has new functionality added every 52 days through 2024. Collectors are empowered to create the future, seeing their stories become canon, with the ability to vote on comic book storylines, participate in in-world challenges, access exclusive virtual and IRL events, and craft their own unique identity in Gotham City.
410MM Impressions
#3 most engaged with brand nft collection
18.5K Discord Members
170K Unique Tweets
$10MM+ Sales
410MM Impressions #3 most engaged with brand nft collection 18.5K Discord Members 170K Unique Tweets $10MM+ Sales
1. The Bat Cowl Collection was on sale for a limited time
2. It was a blind mint with the reveal happening after the sale closed
3. Each cowl was generated from billions of possible combinations
4. Every Bat Cowl was an AR enabled digital wearable
5. Fans solved challenges throughout Gotham City to hone their skills
6. Cowls unlocked access to unprecedented virtual & IRL experiences
7. Holders voted on the direction of the first NFT DC comic book series
8. Over time new stories, characters and collections were introduced
9. The project fueled the launch of DC3, DC’s NFT comic book platform
Case Study [01:45]
Awards:
Finalist / Best Use of Web3 Technology / The Webby Awards
Selected Press:
Variety / Forbes / Hypebeast / VentureBeat / Screenrant / CoinDesk / Decrypt / Coin Telegraph / Yahoo
Chief Content Officer: Matt Mason
Executive Creative Director: Straith Schreder
Lead Creative Director, Head of Art: Elyse Fulcher
Director of Story, Lead Writer: Caitlin Burns
Creative Director, Writer: John Downing
3D Artist: Ryan Goldberg
Concept Artist: Louisa McNicoll
Producers: Olivia Amu, Josh Maldonado
General Manager: Andrew Ward
Product Manager: Joep Serrarens
Marketing Manager: Shae Biron
Data Lead: Andrew Damon