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McDonald's: Playland

McDonald’s: Playland

McDonald's needed to regain the attention of 25-35 year olds who hadn't paid them much mind since childhood. We created an adult-sized Playland for them in the heart of Sydney, complete with scaled-up play toys that hadn't been seen since the 80s. It was a total nostalgia-fest.

 

Case Study [01:34]

Art Director: Matt Knapp

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