Policygenius: Welcome to 2020

Insurance exists because the future is unpredictable. And if there’s one year we’ve been mispredicting for decades, it’s 2020.

We rang in the new year with a campaign highlighting some of the advancements that were supposed to exist by 2020, but don’t.

Selected Press:

Digiday / Muse by Clio / Tearsheet

Awards:

Finalist / Craft / Clio

Shortlist / Craft / D&AD

Policygenius: Welcome to 2020

Insurance exists because the future is unpredictable. And if there’s one year humanity had been mispredicting for decades, it was 2020. So we rang in the new year with a campaign highlighting the advancements that were supposed to exist by 2020, but didn’t. By March, COVID demonstrated just how unpredictable the future really is.

 

OUT OF HOME

Welcome to 2020 Short Strips.003.jpeg
Welcome to 2020 Short Strips.001.jpeg
ca_submission_pg_0000_squares.jpg
Welcome to 2020 Short Strips.002.jpeg
Welcome to 2020 Short Strips.004.jpeg
 

IN THE WILD

subway_long_strip_0002_3.jpg
subway_square_0000_human hand.jpg
subway_short_trips_0000_transport.jpg
subway_short_strips_square_0001_2.png
PolicyGenius_PABT_Liveboard+%286%29.jpg
 

DETAILS

Welcome+to+2020+Detail+Shots.007.jpg
Welcome to 2020 Detail Shots.003.jpeg
Welcome+to+2020+Detail+Shots.008.jpg
Welcome+to+2020+Detail+Shots.004.jpg
image.jpg
Welcome to 2020 Detail Shots.001.jpeg
Welcome+to+2020+Detail+Shots.010.jpg
Welcome+to+2020+Detail+Shots.002.jpg
Welcome to 2020 Detail Shots.005.jpeg
 

DIGITAL PANELS

 

RADIO

 
 
 
 
 

Awards:
Finalist / Craft / Clio
Shortlist / Craft / D&AD

Selected Press:
Digiday / Muse by Clio / Tearsheet

Creative Director & Writer: John Downing
Illustrator: Cesar St. Martin
Executive Producer: Sam Cosby
CMO: Jonathan Metrick
Production: DCOY Studios
Executive Producer: Jordan Stacks
Motion Director: Lucas Carvalho