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McDonald's: Wi-Fries

Mcdonald’s: wi-Fries

We created this print and outdoor ad in 2009 when McDonald’s launched free wi-fi in all their Australian restaurants. They’re still using the artwork on their wi-fi connection screen all these years later. Also, if you Google “Best Minimalist Ads” it pops up every time. The Internet has spoken.

 

Art Director: Matt Knapp